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Lead source dashboard

Your ad reports tell you about clicks and calls. They don't tell you which of those calls turned into a $14,000 system replacement. This dashboard ties each lead source to booked jobs and revenue. It costs $2,500 to $6,000, once.

app.fallslakesoftware.com
Lead source dashboard with sample data

How it works

CallRail calls
Form leads
Ads and LSA
matched
Booked jobsFrom your field software
Revenue by sourceCost per booked job

The full walkthrough

Lead source dashboard on a monitor in a contractor's front office

Why owners buy it

Owners already pay CallRail $50 to $195 a month or WhatConverts $30 to $160 a month for part of this answer. The other half lives in the field software, and nobody joins the two.

Sources: CallRail pricing, WhatConverts pricing

What you get

  • Matches each call and form to the job it became
  • Shows booked jobs and revenue by source, by month
  • Shows cost per booked job, not just cost per lead
  • Sends a short monthly summary you can hand to whoever runs your ads

What it won't do

  • Read-only. It never touches your ad accounts or budgets

Your first week

  1. We list your sources

    Every place you spend on leads, plus referrals and repeat customers.

  2. We connect read-only

    Call tracking and field software, so leads and jobs can be matched.

  3. You check the matches

    We show you twenty leads and the jobs we think they became. You confirm or correct.

  4. It goes live

    Monthly numbers from then on.

Questions

Do I need call tracking?

For phone leads, yes. If you don't have it, the lead capture setup puts it in on your own account.

Who runs the ads?

Whoever you like. This shows the results; it doesn't manage campaigns.

Start with a $750 software audit

Two hours at your shop. A ranked fix list with prices. The $750 comes off anything you build.